The basic questions of audience research

 While researching we came across a website which included many helpful guidelines to conduct an audience research. at the end of the web-page we found a couple of questions and we though we should answer them to evaluate ho much we know about our audience. Some questions we may have not answered. 

1. How large is the audience - both as an average, and as the reach (number of different people)?

Since our move is main stream therefore we are targeting mass audience mainly including teenagers and adolescents for our movie

2. What kind of people make up the audience? How do they differ from the whole population - e.g. in terms of age group, sex, occupation, etc?

Our audience for the survey was made up of students between the age group of 15-30. There were more girls than boys. There were very few people in the age group of 20-30 who were teachers.

3. Where is your audience? In each part of your coverage area, what percentage of the population are members of your audience?

We have targeted teenagers in Pakistan and the survey we conducted was in our school where 80% of our target audience is found. Our potential watchers will be in such schools and homes in Pakistan

6. What type of content (e.g. radio and TV programs, newspaper articles) interests your audience most - and least?

The audience wanted something different and witty and they did not want to see any stereotypical theme of distress and problems like those shown in many teenage movie

7. What styles of presentation do your audience prefer, and what styles do they dislike?

Our audience preferred more attention grabbing graphics, music and different varienty of shots. They wanted a trailer that was more fast paced.

8. Which activities, attitudes, and other effects do your publications cause among your audience?

Our previous movie made in AS gave a positive response from the audience as it also represented a teenager. However it was thought to be more slow paced and dull.

9. How will your audience react to a new kind of program or article that you might introduce?

Our audience showed a positive response to the survey we conducted and also in the focus group, they liked the trailers of the similar genre as our movie shown to them.