Deciding our audience beforehand

How did we decide our target audience ?

Before we decided our audience, the three of us sat and made a check list for choosing the right audience.
1. Who are the viewers we will be addressing?

• Girls and Boys 

2. What age group?

• 15 - 25

3. Are they male, female, or both?

• Both

4. What educational background?

• They all go to English medium schools, have information about sports, they must all see sports in their school.

5. What socioeconomic status?

• Teenagers who come from Lower-middle class to upper-higher class.

6. What values, prejudices, assumptions do they have about life?

• (To have a larger audience we decided that) They can be mentally healthy and happy people, depressed, courageous, ambitious, the film can be watched by people who like sports and play some kind of sport and the people who do not.

7. Where do our viewers stand on the issue we are showing about?

• They can be positive, negative or have no idea about sports or the problems that girls face while playing a sport. The film is not that technical based.

8. Do they know anything about it?

• They should know something at least. Most of the teenagers do know what squash is.

9. If so, how might they have learned about it?

• Through media, school, someone in the family, social circle etc.

10. Is there anything we have in common with our viewers on the issue?

• Our viewers are going to be of our age group, hence we understand what people of our age group go through in our society especially girls. We are enthusiastic about making a film on a girl who plays squash in a country like Pakistan, we think our viewers would be enthusiastic too since a game like Squash has never been brought up before in any film industry on large scale.

11. How do we want our viewers to view the issue?

• We want them to view it positively as we want the film to encourage people towards squash positively.

12. If they are hostile to our view, can we persuade them to see the issue our way?

• Yes we can, through an excellent direction and storyline.