Defining teaser trailers more

While conducting our research on trailers and how to design them, we came across a website which showed a couple of teaser trailers. Below are the hyperlinks to them

http://teaser-trailer.com/

http://bestforfilm.com/film-blog/top-1-teaser-trailers/

While going through these website and looking at a couple of trailers, we found out that many teaser trailers last for less than a minute and in those teasers we cannot determine the main idea or the story. We find out about the main protagonist of course and what he or she does but the story is left unclear. Such teasers leave an enigma amongst the audience and increase the anticipation of watching that movie. The trailers which generally last for more than 2 minutes are called theatrical trailers and they pretty much tell the audience about the life in general of the main character and what he is going to face in that movie. The endings are usually left unclear.

Difference between theatrical trailers and teaser trailers.

Teaser trailers are released when the movie is coming soon to theaters. Theatrical trailers are released after the movie is released as they are more detailed and audiences generally figure out most of the content of the movie. Also we have noticed that in teaser trailers, minimum shots are used to as compared to theatrical trailers

This is a teaser of an upcoming x men film

This is a trailer of movie transformers 3 which has already been released. Notice the longer time duration and more variety of shots.

Initially we decided to do teaser which are released before the movies comes out on cinema but on our updated specification, we saw that we were to do theatrical trailers that are released after the movie is made. The genre we chose was teen drama/suspense.

We can representative it more deeply because:

1. It is convenient to arrange the cast
2. Our target audience is teenagers around the age group 15-20.
3. With the survey we conducted, people from the targeted age group like the genre we chose.